Google has become an essential part of our lives, but it is especially important for online shopping.
35% of product searches originate on Google, making it the primary advertising platform for online stores. Advertisers can display both Google shopping advertising and text advertisements, as they provide equivalent benefits.
Search advertising created dynamically from your Google Shopping Feed is referred to as "feed-driven text ads," and they have a large following. Advertisers can use these text ads to display relevant information about a product, such as its name, price, and availability, when a Google search is performed.
Text advertising created from product feeds is an excellent approach for online sellers to increase website traffic and frequently works in conjunction with Google Shopping Ads.
How do Google Shopping Ads and Text Ads differ?
Your Google Shopping feed is essentially a spreadsheet that instructs Google on how to find your products. The better your feed, the more likely it is that a potential customer will notice your ads. Google must crawl your feed to determine which ads are relevant to a given search query. The same principles apply to Google Shopping feed optimization as they do to search engine optimization.
Feed-driven text advertising, on the other hand, is generated automatically based on your purchase history. They work similarly to Google text advertisements in general, in which you must bid on keywords. Using your shopping stream, you can quickly create advertisements and keywords for various products and ensure that they all match.
Even if Google Shopping is an important part of your advertising strategy, showing text advertisements alongside shopping results can help you improve sales. According to a Google study, visitors are 83% more likely to click through to an eCommerce page when they view both text and shopping advertising at the same time.
Google Shopping advertisements, on the other hand, have photos but no text advertisements. In addition, text ads include store hours and locations, whereas shopping ads do not. As a result, product feed text advertisements, together with shopping ads, are a more effective approach to advertising on Google.
Let's go over some of the foundations of optimizing feed-driven text advertisements to maintain a consistent revenue stream for your online business.
Begin by highlighting important product details
Your product's title should be catchy. Consider this the first step in persuading people to visit your website after clicking on a link. Your title must include size, color, gender, and customization options. Make your ad as relevant as possible by giving information that will increase its visibility in search engines.
Without providing the appropriate information, there is a good probability that your text ad will not run successfully or create profitable results. Therefore, try your best at it.
Due to the limitations of the available character count, it is critical that the most significant and attention-grabbing information be included in the advertisement title. Also, attempt to incorporate the most crucial product details early in the title, in case it needs to be reduced. While you're at it, make sure to include the correct information in the titles and descriptions of your Google text ad campaigns, as your keywords should match both.
Use long-tail keywords effectively
Google may not offer ads for long-tail keywords and "low search volume" queries. As a result, they will be the ones with the fewest inquiries. You should use caution when employing such terms, but you may not have many options if you want to remain current and competitive.
You must use your head to condense lengthy terms so that they are fit for advertising. Ad efficiency is critical for avoiding the pitfall of low search traffic in a market where competitors may have unlimited spending. If you want your keywords to have an impact on your target audience, you must ensure they meet both your own and Google's guidelines.
Also, attempt to minimize the "poor search volume" penalty while still utilizing as much data as possible from your product feed. Trial and error will help you find the longest qualifying keyword.
Another point to consider is that using good long-tail keywords may be more expensive. They're valuable, and people are more likely to click on them than generic links. However, consider it an investment because they offer a better rate of return.
Mention your most accurate product information
The confidence of your customers should be your primary concern. If your website's product list is out of date, visitors are unlikely to return. The following is critical:
Make sure the pricing and shipping information are right
Each product should have its own unique title and ID. It's an effective approach to keeping track of previous events and distinguishing between distinct products.
Arrange your product categories in such a way that the more generic ones appear first and the more specific ones afterward.
Simply classify items based on their category.
Make the most of the character limit for text advertisements.
Google recommends an optimal character limit for mentioning important details about your products online. The title must be 30 characters or less, and each of the two descriptions can be 90 characters long. Ads with lengthy product names or feed qualities will be rejected. You must be skilled at cutting text.
The product name might appear in both headlines and throughout the body of the description. Including your product's complete name in the ad will result in a higher quality score and increased exposure to potential purchasers. If you want your commercials to be as effective as possible, try not to shorten the name of your product. Use the character limit to your advantage.
The bottom line:
Follow the recommendations above to improve your feed-driven ads and develop a comprehensive advertising plan with the website development company. Putting out a text marketing campaign can be difficult, but the results will be seen in the number of individuals that purchase from you.